exaudi is Neodata's DMP and it's been fully built in-house. It provides a unique combination of features allowing you to leverage the knowledge of your audience at 360 degrees , not just for programmatic advertising management. Nowadays marketing communities speak about tactical or strategic DMPs. exaudi is both.
Anonymous users finally get an identity, a characterising profile, thanks to the use of state-of-the-art Artificial Intelligence and Machine Learning technologies.
To create, install, update and customize tracking tags independently.
You have access to a number of standard reports to analyse your audience navigation behaviour. Data can be filtered by user attributes.
Profiles are compiled using only the data sources that are authorized by you and they're never shared with anybody else. We can integrate any data source, including your CRM database or any second- or third-parties you rely upon.
We can personalize the User Interface and the APIs for you. And the look&feel.
We can offer alternative pricing models to make sure we adjust to the diverse needs of brands, publishers, broadcasters and media agencies.
DMPs are deployed mostly to optimize online advertising trading, especially for programmatic buying and Real Time Bidding (RTB), as they allow to:
Although today’s primary application of DMPs is advertising optimization, the value of owning a DMP goes way beyond that: the task of a DMP is to process data, group users into segments according to their similarity and make segments available for whatever purpose.
The more information you put into the DMP, the broader, deeper and meaningful the analysis can be. For instance, you can look for correlations between acquisition channels, loyalty and customer service costs, ultimately generating insights that drive your business strategy.
A DMP is a powerful analysis engine that enables you to collect, combine and exploit a universe of data coming from different sources that you don’t leverage normally. the knowledge generated by the DMP can be used for tactical as well as for strategic purposes.
exaudi is a turn-key, yet fully customizable DMP.
Fueled by Artificial Intelligence, it is capable of generating individual user profiles leveraging first-,second- and third-party data. Profiles are made available for segments generation through an integrated, user-friendly clusters creation module.
Profiles attributes are derived from navigation data, integrated external sources (such as CRM, Third Party Data Providers etc) or they're inferred by the Articificial Intelligence engine, which exploits Machine Learning technologies. Inferred user characteristics include gender, age, interests and you can set the confidence level for each attribute as you create your target segment.
A built-in, easy-to-use tag manager makes is easy to generate, install and update tags into your digital properties. You can customize the event trackers managing hierarchies and taxonomies via user interface.
Segments are synchronized with external platforms in just a few clicks; synchronization settings can be edited at any time. exaudi natively integrates the most popular DSPs and SSPs, but we can add any additional platform upon request, including email marketing or CRM solutions.
exaudi is equipped with a number of audience analysis reports that you can use to support tactical or strategic decision-making. Every report allows you to filter traffic data by user attributes and they include both short-term (last thirty days) and long-term views of your data: recent views are particularly useful for campaigns targeting, while long-term data allow for historical trend analysis.
If you need ad hoc reports, our Data Scientists can design them for you. You can integrate any external data sources or, just to name one, get a report to compare navigation data with content consumption or purchasing patterns.
exaudi is completely customizable: interface, API, reports, look&feel.
Every single component of our platform is designed to be scalable, to handle complexity efficiently, saving energy and costs. Metrics take into account sudden traffic variations (peaks) and predictive analysis (day/night forecasts). The system is redundant, to avoid single points of failure, and monitored: metrics collected from each component are continuously analyzed for optimization.
If you use ad.agio or exaudi, our DMP, our support team can help you manage your campaigns, from the planning phase to the upload of your creative contents or the development of specific templates. You can either call us on demand or book a continued support service, available in Italian and English.
Would you like to analyse your available data in more detail, with a view to gather insights that can better inform your strategic decisions? Would you like to fully leverage the DMP data through ad hoc reporting, to measure your specific KPIs?
If you don't have a team of Data Scientists in your organization, we do, and we can help. Neodata's core nature is Data Science and our team of experts is at your disposal, either on demand or for longer term projects at your premises.
Our objective is to make your life easier and make sure you can manage analysis independently if that's your wish, so we'll provide you with models that you can use and share without our intervention, and we'll arrange training sessions on demand.
Investing in a DMP means embracing a data-driven culture where decisions derive from knowledge more than from assumptions.
A culture like this impacts the entire business – believing it’ll automatically and instantly permeate people and processes is a little naïve.
Moreover, figuring out how to read and use the audience data provided by the DMP at a strategic level is a critical task, as it’s got the power to generate evidence-based alignment in your organization.
Neodata’s consulting team has expertise in marketing, change management, project management and data analysis / BI. We can also provide technical staff to manage segmentation and trafficking upon request and we offer training services.