Some of our clients do not want off-the-shelf solutions, either because they have unique needs, or because they plan to sell DMP services themselves (think about media agencies for instance), or simply because of budget reasons, as they want it to be a company asset rather than another operational cost.
So we put our technology at their disposal together with a super-intuitive, user-friendly interface and help them build their unique, proprietary DMP solution.
Anonymous users finally get an identity, a characterising profile, thanks to the use of state-of-the-art Artificial Intelligence and Machine Learning technologies.
To create, install, update and customize tracking tags independently.
You have access to a number of standard reports to analyse your audience navigation behaviour. Data can be filtered by user attributes.
Profiles are compiled using only the data sources that are authorized by you and they're never shared with anybody else. We can integrate any data source, including your CRM database or any second- or third-parties you rely upon.
exaudi natively integrates the most popular DSPs and SSPs, but we can add any additional platform upon request, including CRM or marketing automation solutions.
Interface, APIs, taxonomies, attributes hierarchies, data sources, reports, look&feel: you can choose to take the turn-key, off-the-shelf package, or customize it fully and make it become your corporate asset.
We use our own data model, our inference algorithms and a Cloud platform, but you can decide whether to take the off-the-shelf solution or go for a customized version that will become an asset. We will analyse your requirements and work out timings and costs to bring them to life. Not only you'll own a DMP that mirrors your uniqueness, but you'll be assured that no competitors will be working with your solution, in the same way as you do, and sharing the same data.
We'll design all the changes to the standard solution together with you. We'll integrate specific data sources and external platforms for segments activation. We'll add modules and reports following your specifications, and we'll adjust the UI appearance so as to mirror your look&feel.
The pricing will be agreed with you and tailored to your business model, based on the usage you plan to make of exaudi.
If you use ad.agio or exaudi, our DMP, our support team can help you manage your campaigns, from the planning phase to the upload of your creative contents or the development of specific templates. You can either call us on demand or book a continued support service, available in Italian and English.
Would you like to analyse your available data in more detail, with a view to gather insights that can better inform your strategic decisions? Would you like to fully leverage the DMP data through ad hoc reporting, to measure your specific KPIs?
If you don't have a team of Data Scientists in your organization, we do, and we can help. Neodata's core nature is Data Science and our team of experts is at your disposal, either on demand or for longer term projects at your premises.
Our objective is to make your life easier and make sure you can manage analysis independently if that's your wish, so we'll provide you with models that you can use and share without our intervention, and we'll arrange training sessions on demand.
Investing in a DMP means embracing a data-driven culture where decisions derive from knowledge more than from assumptions.
A culture like this impacts the entire business – believing it’ll automatically and instantly permeate people and processes is a little naïve.
Moreover, figuring out how to read and use the audience data provided by the DMP at a strategic level is a critical task, as it’s got the power to generate evidence-based alignment in your organization.
Neodata’s consulting team has expertise in marketing, change management, project management and data analysis / BI. We can also provide technical staff to manage segmentation and trafficking upon request and we offer training services.
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