When your mission is to help advertisers spend huge budgets reducing cost and waste, while increasing conversion rate, targeted profiling and performance analysis are fundamental elements of your offer. Purchasing profiles from third parties is one of the actions that the media agency undertakes to support campaigns optimization objectives. So why give up the opportunity to monetize profiles sales by investing in a DMP?
The variety of industries and campaigns a media agency manages, as well as the scale of the audience provided by publishers, allow to build a huge network of profiled users, enriched with valuable information about navigation habits, interests and propensity to respond to calls to action. Reporting normally focusses upon campaigns performance in terms of impressions, clicks and conversions, but through a DMP it can easily become a Business Intelligence tool, as campaign performance can be matched directly with users’ characteristics and purchase value.
Neodata offers a fully customizable DMP solution, natively integrated with the main DSPs / SSPs, equipped with a Real Time Delivery Platform and enhanced by a BI module that includes advanced and customizable reports.
Our pricing model is flexible and can be designed so as to fit the media agency sales proposition, to facilitate your relationship with your clients.
Moreover, our ability to customize our platform grants you the flexibility you need to address the unique requirements of each one of your clients.
We've developed exaudi, our DMP (Data Management Platform) solution, to track online users behavior across all digital channels and profile the audience for targeting purposes. The DMP is integrated with our delivery engine, an ad server named ad.agio. ad.agio delivers any type of content, either advertising or editorial, on any device, in real time, based on user profiles. Our Content Recommendation System can be integrated with advertisers' and publishers' websites and mobile apps, to increase user engagement and enrich profiles.
Target segments creation is easy, intuitive and flexible: you can generate and monitor specific buyer personas, to speed up and simplify campaigns planning and monitoring, and also to ease the sharing of performance data with your clients.
Interface, APIs, taxonomies, attributes' hierarchies, data sources, reports, look&feel -
we have our own data model, our proprietary inference algorithms, our preferences in terms of technologies to deploy, but you can choose to take the turn-key, off-the-shelf solution, or customize it fully and make it become your corporate asset. Just let us know your requirements and we’ll work out a plan and a quotation.
You have a number of attributes at your disposal to describe your target user and his navigation behavior: from gender to age, interests, visited URLs for instance. You can combine attributes as you wish using boolean operators through a user-friendly UI. You can combine clusters with each other to generate composite segments, modify them at any time, synchronize them with any external platforms in just a few clicks, and even share them with your clients managing permissions.
Targeting “fresh” profiles, addressing active users, is fundamental to reduce waste and increase campaigns conversion rates. However, data-driven decisions are often made considering historical trends, and KPIs require constant monitoring, thus we believe a rich selection of analytics reports can make a difference. We have designed quite a few, both for our DMP and for the ad server, but in case they’re not enough, or if you wish to incorporate your specific parameters, just let us now. Custom reports can be designed for you, at any time.
We’re technology experts, not data providers. You can integrate any data sources into our solutions, knowing that your users’ data and the buyer personas you configure will never be used to create and sell profiles in the marketplace. You are the owner.