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A message from:
Giovanni Giuffrida and Tommaso Giola
Neodata Group co-founders
2017 was a critical year for Neodata and, as a consequence, for those who have trusted us to be their vendor of choice. We’d like to share a few considerations with our employees, our customers, and those who do not know us yet.
Two words are not enough, so for those of you who are in a hurry to go back to work, the list is at the bottom of this page. Those who wish to understand how we got there and why those achievements are so important to us all (you included), may find it interesting to join us as we do some reflections.
The beginning of a new year is the natural occasion for each one of us to go through achievements and losses of the previous year. From this analysis, we draw conclusions that will inspire our goals for the year to come – aiming to evolution and improvement is in the human nature after all.
The process is pretty much the same for companies; they analyse results with a view to understanding whether they’re going down the right route or they need to change their plans.
Like everybody else, we have taken the time to look back: the future before us depends from what we have become and how much we have learnt. It’s been useful for sure, but most of all it’s been startling, since seen together in a row, our achievements compound a list that has a great value for us, as well as for our customers who have trusted us to be their partners.
It is not obvious that you can close a year being able to say to yourself “I have generated value”. Moreover, saying that to yourself only is a waste of time for a company competing in a market that has value creation as its motto.
The spreading of the Internet and the enhancement of audience analysis, profiling and real-time targeting technologies have caused significant changes at all levels: new consumption habits have been established, which have had an epochal impact on our business models and have offered new opportunities to developing countries, in a sort of Industrial Revolution that has now reached the 4.0 stage. This revolution forces us to evolve, both as individuals and as organizations, at a steady, sometimes pressing or even frantic rate.
If in the past competition was about surprising the market through innovative products and services and conquering the trust of your target customers, nowadays consumers’ habits have consolidated new expectations that put pressure on the organizations and, as a consequence, on all the companies that live on products and services for sale in business landscapes.
The life of a company depends on its capability to keep the pace, now more than ever.
Keeping the pace does not only mean being able to grant expected quality standards anymore; it means largely being able to disseminate a perception of value very quickly. Today, it is the perceived value of a product or a service, and not necessarily (or not only) its intrinsic quality that determines the capability of a company to flourish.
This is a huge advantage for the big companies that aggregate and distribute products and services – but also knowledge, information, emotions, relations…- quickly to well identified target groups, and a big challenge for the organizations competing against them: the big companies drive the perception of value in the market and they lead expectations and trends.
If you’re wondering whether it took us to go through the end of year reflections to reinvent the wheel…well, no.
It took us to go through the end of year reflections to become aware of the value we have created thanks to the commitment of all of our employees and partners, and to realize how difficult it’s been for us to spread the perception of this value.
We’re a company made of 40 people and we develop high-quality and high-complexity solutions that help other companies keep up with the Industrial Revolution 4.0.
What’s the imperative of Big Data Analytics experts like us? It’s that of companies which reckon that they sit on a gold mine, but don’t know how to extract that gold: Monetize Data, which is extracting value from data in order to spread (or help others spread) the perception of value in the market as quickly and effectively as possible.
Wishing us all well in our work!