You just need a sample of registered users. Based on the observed behavior of that sample, Audience Analysis will profile anonymous users. Characteristics such as gender, age, income will be assigned to each individual, along with a confidence level that will increase over time, as more data are collected. Being able to identify the socio-demo characteristics of your visitors will dramatically increase the precision of your targeting activities, whether you run your own marketing campaigns or you sell advertising space to others.
Audience analysis draws individual profiles of each one of your visitors taking into account both socio-demographic and behavioral characteristics. Whenever socio-demo information are not available, they’re deduced through an inference engine that assigns a confidence level to each characteristic. Behavioral data are tracked individually.
The data we use are collected anonymously. Each unique user – including registered users whose personal data are known to you – is assigned a unique ID code.
Our systems never associate the unique ID code with personal ID data. Audience Analysis’ database will allow you to elaborate reports, ad hoc analysis and clusters using only anonymous data.
Audience Analysis generates a profile for each one of your users. You can play with our easy-to-navigate database to generate reports and statistics, or to cluster your audience into segments that can be used for marketing or research purposes.
You will have a number of standard reports available and you’ll be able to play with them, design charts, export data.
If you need more sophisticated analysis or wish to track additional data, we’ll be happy to customize our solution for you.
Any clusters you have isolated will be available for targeting in real time on any device via cookies exchange. If you use Neodata solutions you’ll be able to reconcile advertising campaigns response data with users profiles, to further improve the depth and quality of your knowledge.