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About
us

“We build Digital Innovation
and Big Data Analysis solutions
in collaboration with academia.”

Our
history

Our mission is to turn data into value

Neodata is a technology provider enabling brands, publishers and advertising sales agencies to collect, analyze and use audience data.

For over 10 years we have invested in the development of a modular Big Data Analysis and Content Delivery Platform, leveraging Semantic Analysis, Artificial Intelligence and Machine Learning.

We have offices in Milan, Catania, Los Angeles, Madrid and Frankfurt and our strongest asset is our team: Computer Scientists, Mathematicians and Statisticians; 20+ Master degrees and PhDs from Houston, Stanford, Saarbruken (Germany), UCLA, Milano, Catania, Losanna (Swisse), who specialize in Artificial Intelligence, complex systems, semantic based computing, data and text mining, large databases, algorithms and modeling, System Architecture design and Big Data technologies.

Continuous co-operation with major universities and research centers worldwide (University of Catania, Imperial College in London, UCLA in Los Angeles) feeds Neodata’s Research and Development agenda, allowing us to be at the forefront of technological innovation and have a proven track record of scientific publications. Neodata also hosts the yearly International Lipari Summer School on Computational Social Science.

Our history
key highlights

Over ten years of experience

2017

Expanded European presence: Neodata has a new commercial network in Spain and in Germany  

2016

Won the Corporate Data Lake call for tenders issued by Mediaset; now working side by side with Amazon to support the evolution of data analysis in Mediaset Group

2015

Launches exaudi, Neodata's Data Management Platform di Neodata

2014

Second ad-server in Italy (according to IAB) at 18% penetration; delivers video advertising on web and TV for the top 3 Italian broadcasters: Mediaset, RAI, Sky

2013

Selected by PWC to be part of “Big Data – Analytics and decision making study” as one of the most EU innovative companies in 2013

2012

Developer of the Business Intelligence components of SIGMA, a €5M publicly financed project

2011

Closed €2.5M VC round to support worldwide expansion; Selected by UCLA’s School of Management Global Access Program

2010

Awarded 1st place FIT innovation prize from Italian government (€ 450k)

2004

Founded in 2004 with an emphasis on data-mining and ad-serving

Our
offer

From tracking to analysis to profiled targeting

Neodata's offer includes solutions that combine complementary modules of our proprietary platform so as to address specific use cases:

 

  • A Data Management Platform (DMP), to collect and normalise heterogeneous data, generate audience profiles based on first-, second- and third-party data, build rule-based target segments, export segments into external platforms to deliver marketing messages. Our DMP is equipped with a number of standard analytics reports to provide you with a detailed view of your traffic, which you can filter by the socio-demo and behavioral characteristics of your audience.

 

  • Content Recommendation engine capable of classifying content (text, images, video) using either set taxonomies or Semantic Analysis. The content can be associated to individual user profiles based on their navigation preferences. Profiles are generated by combining all available data as well as inferred attributes, such as age, gender and interest categories, with navigation patterns.

 

  • A delivery engine, ad.agio, allowing you to set-up and manage targeting rules to deliver relevant editorial or advertising content in real time. ad.agio is an RTB enabled, multi-channel, multi-device display and video ad server, and it is fully customizable.

Our
customers

Ten years after, we have retained 90% of our customers

Publishers

La Repubblica, Gruppo Espresso, Editoriale Domus, Sacramento Bee, Boston Magazine, MacRumors, TimesNews, The Blonde Salad, Upstory, DoveConviene, Alma Media, Veesible, business4you

Agenzie

Omnicom Media Group, Seat Pagine Gialle, 4W, Manzoni, OPQ, Tiscali, Europages, Turbo, Delidatax, Nextplora

Broadcasters

RAI Pubblicità, Publitalia ’80 (Mediaset), Sky, MTV, RDS

Brands

Barilla, Pirelli, Unicredit, Bravofly, Lega Basket, H3G

Our
customers

Ten years after, we have retained 90% of our customers