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Turn audience
knowledge into cash.

Turn audience
knowledge into cash.

knwoledge
innovation Factory

The Data Science
Innovation Factory.

Turn audience
knowledge into cash.

we collect, analyse
and turn data
into profit

We leave
nothing
to chaos

We use algorithms
to model heterogeneus
data into new shapes
and configurations

Let's introduce ourselves

We’re a diverse team of PhDs, engineers, academics, data scientists, and entrepreneurial-minded people. We’re passionate about understanding audience behavior and how our clients can act upon it. We master technology to build Digital Innovation and Big Data Analysis solutions, collaborating with academia.

Let's introduce ourselves

We’re a diverse team of PhDs, engineers, academics, data scientists, and entrepreneurial-minded people. We’re passionate about understanding audience behavior and how our clients can act upon it. We master technology to build Digital Innovation and Big Data Analysis solutions, collaborating with academia.

Discover
our offer

We turn Big Data
into profit

Ask for a demo
Ask for a demo

Our products

Ad Server
exaudi DMP
Content Recommendation
Addressable TV

Custom Solutions

exaudi Corporate DMP
Data Lake

For over ten years Neodata has invested in the development of a modular  Big Data Analysis and Content Delivery platform, reaching competitive advantage: the ability to design and implement personalized analysis and delivery solutions, adapting each product to customer requirements and enhancing its features accordingly. Whether through turn-key solutions or ad-hoc designs, Neodata helps you turn data into profit, whatever your business objective.

Our
history

About us

Learn more

Born in 2004, Neodata is a leading provider of Big Data analysis solutions - we help brands, publishers, media agencies and broadcasters collect, analyse and use audience data to deliver targeted editorial and advertising content to the right audience, at the right time.

Learn more
Learn more

Neodata's
blog

Resources, news, trivia

Discover the latest news, download free whitepapers, check our Wiki to find your way through technologies, acronyms and definitions, or better understand the applications and the potentials of digital solutions today.

Go to our blog
Go to our blog
GDPR and profiling activities: what changes and what stays the same

April 2018 - Discover what really changes and what stays the same for those companies using profiling tools for marketing purposes after the introduction of the new European regulation, GDPR.
GDPR and marketing: new business opportunities come from the compliance challenge

March 2018 - Clarifying the implications of the GDPR for the activities related to marketing was the goal of the conference "GDPR, communication and marketing activities: what really changes in Italy. Instructions for use ", which was held in Milan on 22nd March. On stage were the national Data Protection Authority and representatives from the major law firm FTCC, renown international brands and Neodata.
The future of TV is targeted advertising - key highlights from egta's Digital Next Meeting

March 2018 - On March 22nd, 250 experts from the television world met in Milan at the egta Digital Next Meeting hosted by Publitalia.
Mediaset and Neodata together presented the Addressable TV project that they have implemented in the last two years. The result was a lively debate, which confirmed the validity of Mediaset's intuition and the enabling power of new technologies.
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