Your Value and Users’ Consent, all secured with High Privacy Technology

Your Data has a value. Neodata Group’s job is to take it out for you and enrich it according to your strategy. This is what our technology is for. The evolving scenario of the Digital Adv Market has given our technology the chance of doing its best and bring it to the next level.

What is First-Party Tracking and why you should use it

Over the last decade, the market has focused on Cookies to track anonymous users. However, tracking is not only a matter of Third-Parties. Of course, Cookies are still valuable, but what if you start tracking not only anonymous Third-Party Data, but also enriching your known First-Party Audience?

Neodata’s technology tracks First- and Third-Party Data at the same time, using a specific First-Party Tracker, either your own or provided by Neodata. With this First-Party Tracker you will trace both registered and anonymous users and enrich both categories. This also allows you to match anonymous users with registered ones.

With or without Cookies

Besides the traditional tracking method, there is a whole world out there, which is possible to analyze, no matter what. First-Party Tracking represents the world you already own: your properties – registered users, and websites’ visitors.

Our technology boosts the opportunity to build and enrich your own First-Party Audience in exaudi, our Audience Platform. Let’s give a value to your events, happening in your properties.

In Neodata, Privacy means trust and respect

Then, with this highly enriched Audience you will be able to create relationships with your users, based on their own consent. We value information awareness and transparency, and we do our best to turn users in decision-makers of the information they generate. Users’ consent is the key to build transparent relations, to value contents and customers’ know-how.

How does it work?

We do not want to go deep into technological issues here, for that you can always contact our Customer Support. We just want to say that we can track both your anonymous and registered First-Party users, in order to profile your Audience, through our own NEO-Tracker. NEO-T identifies users visiting your properties and matches anonymous visitors with registered users who are already in exaudi.

Get rid of all Third-Parties and start nurturing your own Audience.

Salvo Nicotra

Author Salvo Nicotra

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