Gender is a primary segmentation criteria in online marketing and advertising campaigns, and so is age, income, geographical location…
XY factor is an easy to use application that analyzes patterns of registered users to infer gender, age, geo-location, and other demographic characteristics of your unique visitors.
By analyzing less that 1% of your registered visitors, we can classify more than 50% of your visitors and 90% of your traffic
We assign a level of confidence to every user classification
Each action by a user allows us to improve this confidence level