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ad.agio Ad Server
ad.agio Ad Server

Take a full service ad server. Add a powerful analysis engine, personal customer support and customize anything you want. Welcome to ad.agio.

Everything publishers, advertisers and agencies want from an ad server

Multichannel ad server

Manage your premium, performance, RTB campaigns and unsold inventory from a single interface. Deliver advertising across all platforms and devices, including: video, web, mobile (m.site and apps), set-top boxes, smart-TV, game consoles.

Video ad server

Deliver video advertising across all devices, including: web, m.site, apps, set-top box, smart-TV, game consoles. Video player integration follows VAST and VPAID standards, or can be customized based on your needs.

SDK Mobile ad server

Deliver mobile ads in native applications on Android, iOs and WinPhone devices. Our SDK mobile ad server includes:

  • Automated landscape and portrait views
  • Standard and rich media ads library
  • Events management – expansion on click, close, reduce and open
  • Customizable targeting parameters

Real Time Bidding & Private Marketplaces

ad.agio integrates with PubMatic’s Strategic Selling Platform, allowing access to RTB with no additional set-up.
You control inventory, ensuring that it does not conflict with your agency sales relationships, or competes against reserved campaigns. With the ability to set frequency limits, you can also select which advertising placements will leverage the RTB auction.
In addition:

  • Private Marketplace is a fast track, reserved environment for a selected group of advertisers and sales agencies. Opportunities are open to the group of premium clients before they’re made available outside the marketplace.

Performance optimization

Plan and optimize campaigns based on your click, conversion, lead, price and budget goals. Ad.agio’s optimization tools fine tune campaign delivery in real time.

Systems Integration

Ad.agio can be bolted on any business system you’re using – we deploy standard SOAP interfaces for a smooth integration with your planning, booking, billing, accounting and reporting processes.

Customized User Accounts

You can set up your users with access to customizable data and reports.
Ad.agio also supports complex processes so large networks can plan, deliver and track all their campaigns adapting ad.agio’s access rights to their needs.

Simple Integration

Ad.agio integration utilizes a universal tag that can activate all Neodata solutions.
This means you can apply audience analysis and profiling to improve your targeting capabilities, deliver recommended content or collect analytics at any time.

Fully customized solution

Ad.agio is fully customizable. All the interface and reporting capabilities can be set-up for your specific needs.

24/7 Customer Support

Ad.agio customers benefit from a dedicated customer support and 24/7 assistance.

Smooth migration

We take ownership of the ad-server migration to minimize the amount of work you have to do – our support team will assist you throughout the entire process and work with your team to ensure a smooth, successful transition.

We’ll map your current ad-server platform and collect your requirements for the custom features that you wish to include into Ad.agio. Ad.agio easily retrieves the necessary data by calling your previous ad-server’s API when possible, however we also provide manual support if needed (e.g. moving tags used for email marketing campaigns).

A project manager will be assigned to your migration and will be your point of contact during the preparation, testing, completion and post-migration phases. Along with this point of contact we provide 24/7 support throughout the entire process.

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Data analysis and reporting

Multidimensional custom reports

Ad.agio provides real-time multidimensional reports with the ability to drill-down and roll-up over 60 dimensions. You can add custom reports to ad.agio’s standard reports library at any time and manage access rights as you like. The customizable reports can be saved and downloaded in pdf, xls and csv format.

Advanced Cloud Reports

This asynchronous feature allows you to correlate campaign performance metrics with user centric information. Pick the user characteristics you wish to monitor for just one or all of your advertising campaigns and compose your own reports. You can choose amongst hundreds of variables; our experts will be happy to help you set your reports in order to support your specific business needs.
Reports can be downloaded in pdf, xls and csv format.

Events Reports

Ad.agio can monitor any event you wish to track on rich media and video ad campaigns (click, stop, open, skip, scroll, social share, etc). Events can be correlated with user centric information through Advanced Cloud Reports.

Traffic Forecasting

Ad.agio provides detailed traffic estimates by website, section, position and format. Through statistical analysis, Ad.agio provides real-time updates on your remaining inventory adjusting projections to remove the impact of seasonality and one-off events.

Viewable Impressions

Ad.agio tracks viewable impressions to ensure ads are visible to your visitors. This is also taken into consideration by our performance optimization algorithm.

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Targeting

Advanced targeting tools

In addition to standard targeting capabailities such as targeting on geo-location, URL, browser, operating system, device and connection type, ad.agio allows you to set custom targeting parameters:

  • frequency capping by time period, number of sessions by unique user, number of times unique users access the site/section/page
  • impressions, clicks or share of voice goals
  • scheduling by time of the day, day of the week, period of time
  • black and white listed creatives, campaigns, advertisers
  • referrers
  • keywords

Custom Keyword Targeting

ad.agio can identify one or more keywords embedded into cookies, code, text, search and urls and deliver or suspend specific campaigns when those keywords are detected. An integrated semantic analysis engine allows ad.agio to deliver contextual advertising based on the page content.

Advanced Re-targeting

Adagio allows you to re-target users that have visited an advertiser’s website. The re-targeted advertising can be delivered in any format and you can personalize the rules ad.agio uses to select objects included in dynamic banners.
Automated black listing of previously purchased items is included in this feature.

Profile targeting and audience analysis

With Adagio you can target individual user profiles for your campaigns. You can build user profiles based on content consumption habits , frequency of visits, interests, and demographics, and then target any ad format to them.

Rules targeting

You can combine multiple pre-defined targeting parameters such as user information, keywords, meta-data, third-party data through Boolean operators.

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Formats

Advertising Formats

Ad.agio’s library includes over 150 ad templates, incorporating the most innovative rich media and video formats.
We are always adding to our library to adapt to new formats and devices, and we will work with you to customize or create any new ad format you wish to use.

Multiple Placements

Every advertising placement can be applied to an unlimited number of campaigns. Every campaign is managed and tracked independently, applying individual frequency capping and black and white list criteria.

Multilingual & multiversion banners

Every campaign can be associated with multiple banners that include alternative languages and creative layouts. Ad.agio automatically selects language and/or layout based on specific geo-locations, keywords, browsers or devices.

AB testing

Simultaneously test alternative creatives and Adagio will select the most effective based on your goals.

Simplified tagging and asynchronous page uploading

Ad.agio fills all your advertising placements with a single call. Utilizing an asynchronous tag, Adagio is easy to implement and has no effect on your website’s load time.
In addition, you can cross-check ad targeting / delivery rules of all the placements included in a page, so that they are interdependent.

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