Turn audience attention into cash
Made in Italy for digital publishers worldwide Enter
Understand your readers to increase content consumption and grow revenue. From audience analysis to ad delivery, we help online publishers engage their audience in the most profitable relationship.
We observe your audience behavior, profile users and highlight key insights. Then we enable you to test and learn from visitors’ reactions to solicitations.
Increase revenues through a better understanding of your readers, matching the right content with the right user in real time.
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Neodata was founded in 2004, with the belief that our new technology could change the online publishing world by marrying both editorial and advertising needs. Our diverse, international team of PhDs, engineers, academics, media experts, and entrepreneurial-minded people is passionate about understanding reader behavior and how publishers can effectively act upon it.
For almost a decade, we’ve been trusted suppliers of leading Italian publishers including La Repubblica, Mediaset, Gruppo RAI, Veesible (formerly Tiscali Advertising), SEAT Pagine Gialle, Editoriale Domus and many more.
This is what Business Week says about us: click here
In 2011 Neodata has started to work at Progetto SIRACEM (Online Editorial Content Recommendation System), which was admitted to FIT (Fondo speciale rotativo per l’Innovazione Tecnologica) as per art 14, Law 17/02/1982, n. 46.